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=== Banner (468×60 pixels) ===
[[File:Banner.gif|border]]
=== Half-page ad (300×600 pixels) ===
[[File:Half-page ad.gif|border]]
=== Inline rectangle (300×250 pixels) ===
[[File:Inline rectangle.gif|border]]
=== Large rectangle (336×280 pixels) ===
[[File:Large rectangle.gif|border]]
=== Leaderboard (728×90 pixels) ===
[[File:Leaderboard.gif|border]]
=== Mobile leaderboard (320×50 pixels) ===
[[File:Mobile leaderboard.gif|border]]
=== Skyscraper (120×600 pixels) ===
[[File:Skyscraper.gif|border]]
=== Small square (200×200 pixels) ===
[[File:Small square.gif|border]]
=== Square (250×250 pixels) ===
[[File:Square.gif|border]]
=== Wide skyscraper (160×600 pixels) ===
[[File:Wide skyscraper.gif|border]]
== Impressions that count ==
Ads always receive a much higher proportion of impressions than clicks. These impressions can count. A well-designed banner campaign visually connects a brand with a the company, its website and URL. Such campaign can result in increased brand awareness by exposing customers to repeat repeated impressions, providing and reminders even when ads are merely noticed but and not clicked on. In typically cluttered ad-cluttered spaces, this is where plain text AdWords fail to catch users attention. Again, only clicks are charged. In old print media, this is comparable to the impossible idea of advertisers paying a small amount only for those instances where readers actually read the advertisements.
== Animated banners ==
