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There are currently 20 possible display sizes. The available size for placement on any given site is determined solely by the preferences of the individual web site publisher, not by the advertiser. To ensure a maximum reach for campaigns, multiple display options can be catered for by making graphical banners available in several available sizes. Below are the 11 most common sizes.
== Impressions count ==
Ads always receive a much higher proportion of impressions than clicks. A well-designed banner campaign visually connects a brand with the and company, its web site and URL. Such campaign result in increased brand awareness by repeated impressions and reminders even when ads are merely noticed and not clicked. <!--In typically ad-cluttered spaces, this is where plain text AdWords fail to catch attention.-->
== Animated banners ==
== Maintenance ==
The AdWords system, having evolved over 13 years, has a wide and complex array of ad-delivery configuration options. While setting Setting up a series of ads can easily be done, leaving them but running then unchanged is not a good solutionideal. Instead, regular statistical Statistical analysis of clickthrough rates and monitoring finding new placement opportunities, being sites that make banner spaces newly available to advertisers, can work to channel help deliver maximum result for the available ad-budgets onto the best value placementsbudget.
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