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Ambanja is the heart of the Sambirano region, which comprises the area along the course of the Sambirano River - , from the [[Tsaratanana Massif]] down to [[Ampasindava Bay]]. The climate of the region is tropical with regular, almost daily rainfall, providing ideal conditions for farming. The surrounding surroundings of Ambanja is are characterised by many lush green plantations. About 60% of the population live from farming, and the most important crop is cacao. Other important crops include vanilla, ylang-ylang, coffee, pepper and rice. One of the biggest cacao plantations in the area is the [[Millot Plantation]].

The town of Ambanja itself offers only a view few attractions. Near the northern entrance of the town there is a big open-air fruit market. Along the town's main street road a vast number of stalls are set up, selling second hand clothclothes, cooking utensils equipment and other useful things. At the other end of the town is a smaller, roof-covered fruit market (Bazarbe), just next to the [[taxi-brousse]] station. A few minutes walk from there a bridge leads over the huge wide Sambirano River.